Topic

Lead Generation

A collection of 34 issues

How to Tune Salesforce Account Fuzzy Match Rules to Cut False Positives on Short Company Names

Short company names like GE, SAP, or 3M score 50-66% on Levenshtein similarity with a single character change, which fires most default duplicate thresholds. Here is how to compound the rule with Website exact-match or split rules by name length to fix it.

How to Find Companies Still Using Clearbit Enrichment After the HubSpot-Only Sunset

After HubSpot sunset standalone Clearbit in December 2025, any company still running Breeze Intelligence enrichment is by definition a paying HubSpot subscriber. Here is how to find them with BuiltWith and Datanyze technographics.

How to Work Around HubSpot's 250-Filter Segment Limit Without Breaking Reporting

HubSpot caps active segments at 250 filters and 60 associated-object lines. Decompose into parent + child segments to double the cap without breaking joins.

Sales Navigator Spotlight vs Buyer Intent: When to Use Each

Sales Navigator Spotlight filters and Buyer Intent are not interchangeable. Spotlight gives you the why now; Buyer Intent gives you the temperature. Stack both.

How to Fix HubSpot Workflow Enrollment API Calls That Return 204 But Skip

HubSpot's v2 workflow enrollment API returns 204 even when the contact is skipped, paused workflow, or re-enrollment is off. Here's how to verify and fix it.

How to Use LinkedIn Sales Navigator Buyer Intent to Prioritize Accounts

LinkedIn Sales Navigator Buyer Intent uses 180+ signals to flag accounts engaging right now. Filter Account Hub by score, install the Insights tag, stack with other signals.

How to Find Companies Hiring a Fractional CMO, CFO, or CRO

LinkedIn went from 60K fractional execs in 2022 to 120K by 2024. Almost nobody covers it as a buying signal. A fractional CMO, CFO, or CRO has six-to-twelve months to ship visible delta - which means they're buying tools on a deadline. Per Jason Lemkin, half the titles are advisor cosplay.

How to Find SaaS Companies in Berlin, London, or Amsterdam

European SaaS prospecting feels harder than US prospecting because the data is split across five surfaces with different access models. Here's how Companies House, Handelsregister, KvK, Sifted, and Tech.eu fit together - and the noise problem most lists skip.

How to Find Companies That Just Promoted Someone Internally (Promotion Signal)

Job-change tracking gets all the attention; internal promotions get almost none. Same company, new budget authority - but the budget is mostly committed, the vendor stack stays, and the play in week 2-4 is different. The 70% first-100-days stat doesn't apply cleanly here.

How to Find Companies in Stealth Mode Before They Launch

Stealth-mode companies don't appear in static B2B databases by definition. The only way to find them is open-web search across the four places they leak: certificate transparency logs, LinkedIn bio changes, indexed-but-unlinked Notion or Linear pages, and SEC Form D filings.