How to Audit ZoomInfo Data Freshness Before Renewal
Run a stratified bounce-rate audit on your ZoomInfo export before signing the renewal. Use the empirical number to negotiate price or switch vendors.
Topic
How To
A collection of 79 issues
How to Find Companies Hiring a Fractional CMO, CFO, or CRO
LinkedIn went from 60K fractional execs in 2022 to 120K by 2024. Almost nobody covers it as a buying signal. A fractional CMO, CFO, or CRO has six-to-twelve months to ship visible delta - which means they're buying tools on a deadline. Per Jason Lemkin, half the titles are advisor cosplay.
How to Find SaaS Companies in Berlin, London, or Amsterdam
European SaaS prospecting feels harder than US prospecting because the data is split across five surfaces with different access models. Here's how Companies House, Handelsregister, KvK, Sifted, and Tech.eu fit together - and the noise problem most lists skip.
How to Find Companies That Just Promoted Someone Internally (Promotion Signal)
Job-change tracking gets all the attention; internal promotions get almost none. Same company, new budget authority - but the budget is mostly committed, the vendor stack stays, and the play in week 2-4 is different. The 70% first-100-days stat doesn't apply cleanly here.
How to Find Companies in Stealth Mode Before They Launch
Stealth-mode companies don't appear in static B2B databases by definition. The only way to find them is open-web search across the four places they leak: certificate transparency logs, LinkedIn bio changes, indexed-but-unlinked Notion or Linear pages, and SEC Form D filings.
How to Find B2B Leads on GitHub (Companies Using Specific Repos)
Almost nobody writes about GitHub as a B2B lead source. The good signals sit below the surface: the dependents graph, manifest mining, Sigstore release attestations, and committer-email-domain mapping. Every GitHub-derived lead needs a corroborating non-GitHub signal before it ships.
How to Find Clients for a B2B Marketing Agency
The top-ranking 'how to find clients for a B2B marketing agency' posts are interchangeable SEO bloat. The honest version: pick a buying signal (just-funded, new-CMO, rebrand, product launch), build a list of companies that just fired it, and reach the marketing leader in the 30-to-60-day window.
How to Find Y Combinator Startups by Batch and Stage
Y Combinator's W26 batch closed demo day in March with 196 newly funded companies. The cohort is real; the buying behavior is mostly not. Here is the workflow that actually finds qualified buyers in the YC directory - batch and status filters, enrichment layer, and a stage filter.
How to Find Lookalikes of Your Best Customer (From a Single Prompt)
The 'find me 100 more like this one' brief is the oldest job in B2B sales, and for a decade the interface has been a filter UI. The 2026 wave of prompt-based prospecting tools is making a different bet. Here is the brief, the prompt, and the worked example.
Clay Alternatives for Teams Without a RevOps Engineer
Clay is the most powerful tool in its category, and the category is 'spreadsheet for GTM engineers.' This post is for teams that want signal-based prospecting without hiring one - with an honest look at Common Room, Pocus, Persana, HG Insights, and Leadex.