Topic

How To

A collection of 36 issues

How to Set Up Cold Email Infrastructure Without Burning Your Domains

The post most teams need to read before worrying about open rates is this one. Gmail and Yahoo began permanently rejecting non-DMARC bulk mail in November 2025, and Microsoft followed with its own bulk-sender enforcement in May 2026. Domain setup errors that used to land you in spam folders now

How to Filter ZoomInfo Intent False Positives Before Routing to SDRs

52% of sales professionals report ZoomInfo intent false positives. Here's how to filter WebSights IP misattribution and broad-topic noise before routing signals to your SDRs.

How to Stay Under Gmail's 0.3% Spam Complaint Ceiling on Apollo Sequences After Bulk-Sender Enforcement

Gmail's 0.3% spam-complaint ceiling moved from soft throttle to permanent reject in Nov 2025. Apollo doesn't enforce the operational guardrails - here are the four thresholds to set manually, the daily Postmaster check, and the one upstream fix that matters more than any in-sequence knob.

How to Use Lavender's 90+ Email Score Without Letting It Flatten Your Voice

Lavender's homepage now leads with 'your buyers hate AI cold emails.' The fix is to read the sub-scores as structural gates, not a number to maximize - four gating sub-scores, four advisory ones, one rule that keeps your voice intact.

How to Build a 5-Step Clay Waterfall That Hits 85%+ Match Rate Without Burning Credits

A cheap-first, conditional-gate recipe for a 5-step Clay waterfall that lands at 85-95% match rate on US tech lists and roughly 5.6 Data Credits per row under the post-March-2026 pricing model.

How to Stop Salesforce Duplicate Rules Failing Silently on API Loads

Salesforce duplicate rules enforce on the UI but bypass silently on Bulk API, Data Loader, and Apex with allowSave=true. A four-check audit catches the leak before months of dirty CRM data accumulate.

How to Audit HubSpot Breeze Prospecting Agent Drafts Before You Send

A three-check audit loop for HubSpot Breeze Prospecting Agent drafts: signal source, bridge claim, and link descriptions. Why the review tab matters more under outcome-based pricing.

How to Audit ZoomInfo Data Freshness Before Renewal

Run a stratified bounce-rate audit on your ZoomInfo export before signing the renewal. Use the empirical number to negotiate price or switch vendors.

How to Find Companies Hiring a Fractional CMO, CFO, or CRO

LinkedIn went from 60K fractional execs in 2022 to 120K by 2024. Almost nobody covers it as a buying signal. A fractional CMO, CFO, or CRO has six-to-twelve months to ship visible delta - which means they're buying tools on a deadline. Per Jason Lemkin, half the titles are advisor cosplay.

How to Find SaaS Companies in Berlin, London, or Amsterdam

European SaaS prospecting feels harder than US prospecting because the data is split across five surfaces with different access models. Here's how Companies House, Handelsregister, KvK, Sifted, and Tech.eu fit together - and the noise problem most lists skip.