Topic

How To

A collection of 62 issues

How to Build a 5-Step Clay Waterfall That Hits 85%+ Match Rate Without Burning Credits

A cheap-first, conditional-gate recipe for a 5-step Clay waterfall that lands at 85-95% match rate on US tech lists and roughly 5.6 Data Credits per row under the post-March-2026 pricing model.

How to Stop Salesforce Duplicate Rules Failing Silently on API Loads

Salesforce duplicate rules enforce on the UI but bypass silently on Bulk API, Data Loader, and Apex with allowSave=true. A four-check audit catches the leak before months of dirty CRM data accumulate.

How to Audit HubSpot Breeze Prospecting Agent Drafts Before You Send

A three-check audit loop for HubSpot Breeze Prospecting Agent drafts: signal source, bridge claim, and link descriptions. Why the review tab matters more under outcome-based pricing.

How to Audit ZoomInfo Data Freshness Before Renewal

Run a stratified bounce-rate audit on your ZoomInfo export before signing the renewal. Use the empirical number to negotiate price or switch vendors.

How to Find Companies Hiring a Fractional CMO, CFO, or CRO

LinkedIn went from 60K fractional execs in 2022 to 120K by 2024. Almost nobody covers it as a buying signal. A fractional CMO, CFO, or CRO has six-to-twelve months to ship visible delta - which means they're buying tools on a deadline. Per Jason Lemkin, half the titles are advisor cosplay.

How to Find SaaS Companies in Berlin, London, or Amsterdam

European SaaS prospecting feels harder than US prospecting because the data is split across five surfaces with different access models. Here's how Companies House, Handelsregister, KvK, Sifted, and Tech.eu fit together - and the noise problem most lists skip.

How to Find Companies That Just Promoted Someone Internally (Promotion Signal)

Job-change tracking gets all the attention; internal promotions get almost none. Same company, new budget authority - but the budget is mostly committed, the vendor stack stays, and the play in week 2-4 is different. The 70% first-100-days stat doesn't apply cleanly here.

How to Find Companies in Stealth Mode Before They Launch

Stealth-mode companies don't appear in static B2B databases by definition. The only way to find them is open-web search across the four places they leak: certificate transparency logs, LinkedIn bio changes, indexed-but-unlinked Notion or Linear pages, and SEC Form D filings.

How to Find B2B Leads on GitHub (Companies Using Specific Repos)

Almost nobody writes about GitHub as a B2B lead source. The good signals sit below the surface: the dependents graph, manifest mining, Sigstore release attestations, and committer-email-domain mapping. Every GitHub-derived lead needs a corroborating non-GitHub signal before it ships.

How to Find Clients for a B2B Marketing Agency

The top-ranking 'how to find clients for a B2B marketing agency' posts are interchangeable SEO bloat. The honest version: pick a buying signal (just-funded, new-CMO, rebrand, product launch), build a list of companies that just fired it, and reach the marketing leader in the 30-to-60-day window.